Interestingly OCB week isn’t what it used to be. Usually every year licensees that I have relationships with have requested to do OCB week related activities, making it a very busy week. This year there weren’t any requests, which may be an anomaly, as Mike suggests, but his other points about this are also very valid. Is the OCB becoming irrelevant?
Last week I got ready for OCB Week as many people do – by perusing the list of events on the OCB Week website. One or two events looked interesting, but I was pretty dismayed by what was happening in Toronto. Three breweries (Amsterdam, Beau’s and Mill Street) dominated the listings. Most other breweries were at one of the two festivals (Session or Beaches BBQ) and that was their only real OCB Week participation. My brief Twitter poll confirmed that most people felt the same way.
A bit more research led to finding some events that weren’t on the website, but it didn’t really make a big chance to the rather boring slate of offerings. It got me thinking – is this just a one year blip or is it indicative of larger problems with OCB Week and the OCB itself?
The OCB always seemed like a bit of an…
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